First Boot Camp

I am excited to annouce the first agency boot camp.

Boot camp will take place Nov 9 at:

Holiday Inn Express
4912 South Miami Blvd
Durham, NC 27703
919 474-9800

Here is the outline for the class...

Goals of Agency Boot Camp – ABC

This is all about making money for your business.

The primary goal of Boot Camp is for you to actually do things – hands on experience – so you will be in control of your business’ future.

All the things we cover are designed to get you started making money from your online presence. You will extend your physical office to a new online office where your customers can get the same things done with you 24/7 online as they can now get done by coming to your physical office or calling you on the phone.

REQUIREMENTS FOR CLASS

You will need a wireless capable laptop or netbook. The entire class is hands on and depends on you being able to do things online during each session.

Active Gmail account before you get to class.

You will not need to learn how to do any programming. You do not need any technical knowledge beyond the basic ability to use a computer, browse the web, and use a word processing and spreadsheet program at a basic level.

Outline of Timeline

Day 1 – The Web as a Social Business Platform

9:00 to 10:15 – Check Google, Yahoo and Bing search to see how many results appear for your agency name and your agency’s lines of business. Hands on sign up for Facebook, Twitter, YouTube, Google accounts, Blogspot, SehHey, Tweetdeck. Basics of how to use each of these services.

10:15 to 10:30 – Break

10:30 to 12:00 – Write your first blog post. Add a picture. Embed a video. Post your first tweet. Learn how to use url shorteners in Twitter and track results. Tweet about the blog post or web sites of others in the class.

12:00 to 1:00 – Lunch

1:00 to 2:15 – Create fan badge in Facebook for your business page. Become a fan of other attendees pages. Send message to fans. Include url shortner in message. Send update using Posterious. Check Facebook and Twitter to be sure it posted. Read posts from others in the class. Retweet. Check url click through rates.  Learn to use SehHey. Post documents to share. Send invitation. Accept invitation, etc.

2:15 to 2:30 - Break

2:30 to 3:45 – Defining your markets and your niches. Create spreadsheet for measuring your goals and results. How to design a web page and web site for sales and search. Web site analytics.

3:45 to 4:00 – Break

4:00 to 5:00 – Writing your web page to make sales.

Thanks to GMAC Insurance for sponsoring the camp so all can attend free of charge.